speaking & training
With my extensive background in integrated, measurable communications, I am often invited to speak at industry and training events on integrated communications, measurement, social media, crisis communications, media relations and communications strategy. I’m equally comfortable speaking to students and young professionals, at public relations conferences with thousands of attendees, to professional development organizations, or to high-level executives focused on economic development.
Select speaking engagements in recent years include the 2007, 2008 and 2009 Vocus Users Conferences, the 2008 Institute for Public Relations Measurement Summit, Ragan Communications’ 2009 Corporate Communicators Conference (where they had to move me from a breakout room to the main ballroom due to the crowd – it was quite funny), PRSA’s (Public Relations Society of America) 2008 and 2009 International Conferences, and the final BlogPotomac in 2009.
Here’s an example of a webinar I did a while back (click on the hyperlink to view the archived webinar). And this is my take on “practical solutions to measurement conundrums,” that I presented at PRSA’s 2009 International Conference (and which you’ll be able to see later this year as a webinar).
“A delight to hear;” “great speaker, relevant information;” “[I found] Shonali Burke’s presentation and generous advice greatly helpful;” these are typical of attendee feedback on my presentations.
My 2010 calendar is filling up quickly:
- January 25: a “head of table” at Social Media Club – DC’s inaugural social media breakfast
- January 28: PRSA Tampa Bay, a webinar of “From ROI to KPI” that you see above
- February 4: PRSA teleseminar on the nexus of PR and social media
- February 10: 2010 Annual Media Research Webinar, Glide Technologies (UK)
- February 20: Social Commerce Camp – DC
- March 12: Live Q&A for Ragan Communications’ “The Do-It-Yourself” Audit Webinar rebroadcast
- March 13: National Community Reinvestment Coalition’s 2010 National Conference
- March 25: IABC Cleveland
- April 20: Society for Technical Communication, Washington, D.C.
- May 18: North Florida PRSA
- May 26: WebCom Montréal 2010, Montréal, Canada
- July 21: PRSA Alaska
If you’re interested in my speaking and training services, please let me know (you can shoot me an email or schedule a call with me). You’ll be delighted at how affordable I am.

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