“Shonali brings a thoughtful and strategic approach to her projects for BurrellesLuce. She has an impressively thorough command of all of the disciplines required for 21st century communications – research, planning, top-notch writing, and measurement – along with a strong creative flair. We are pleased to reap the benefits of her hard and smart work.”

~ Gail Nelson, Senior Vice President, Marketing, BurrellesLuce

“A talented PR professional, Shonali has both the charisma and poise that truly inspires others within her profession. Presenting on our behalf at leading industry events, she has demonstrated both her value to the industry and her ability to help move it forward. Her methods and techniques have earned her a reputation for building solid programs, achieving measureable results and being a pleasure to work with in any instance.”

~ Robin Lane, Client Services Director, zcomm

“There’s a reason I call Shonali a “measurement maven”; she understands metrics, measures results and uses the data to make better business decisions. A strategic thinker who’s not afraid to roll up her sleeves, she knows communications today is a 24/7 cycle, and plans accordingly. Shonali is the consummate 21st century PR professional.”

~ Katie Delahaye Paine, CEO, KDPaine & Partners

“Shonali is an outstanding communication professional. She is extremely strategic and client-driven, with an instinctive understanding of both traditional and new media and their needs. She literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, which serve her clients well.”

~ Maggie F. Goldberg, Senior Vice President, Marketing & Communications, Christopher & Dana Reeve Foundation

“Many organizations say they want to measure their communications effectiveness, but most fall short. They’d do well to listen to Shonali Burke, who makes the business case for measurement by focusing on the desired outcomes, not the outputs. Shonali makes measurement accessible, with a clear, thoughtful and engaging style that would make even the most hard-bitten executive sit up and take notice.”

~ Jim Ylisela, Director of Consulting, Ragan Consulting, Ragan Communications